You do not need expensive software or custom systems to understand your business.

Every reseller needs a simple dashboard to track performance, monitor inventory health, and make better decisions.

Without a dashboard, you make choices based on gut feelings, not data.

With one, you immediately know what is working, what is slowing you down, and where your profit really comes from.

The good news is that you can build a functional reseller dashboard using everyday tools you already have.

This guide walks you through how to create a dashboard that keeps you organized and supports your growth.

Why Every Reseller Needs a Dashboard

A dashboard gives you a clear overview of your entire business in one place.

It helps you see:

• Your profit trend
• Your average sale price
• Your sell through rate
• Your top performing categories
• Your slow movers
• Your total inventory value
• Your listing activity
• Your sourcing patterns

Without a dashboard, these insights stay buried in spreadsheets, emails, and marketplace reports.

A dashboard replaces confusion with clarity.

Choose Your Dashboard Platform

You can build an effective reseller dashboard using simple, accessible tools.

Option 1: Google Sheets

Best for:

• Flexibility
• Easy formulas
• Simple visualizations
• Accessible from any device

Option 2: Excel

Best for:

• Offline usage
• More advanced formulas
• Custom formatting

Option 3: Notion

Best for:

• Visual organization
• Database style tables
• Embedded graphs
• Dashboards that feel clean and modern

Option 4: Airtable

Best for:

• Powerful database features
• Smoother filtering and views
• More automation possibilities

All you need is one tool that allows:

• Tables
• Graphs
• Filters
• Basic formulas

Start simple. You do not need complex analytics to get valuable insights.

The Five Core Metrics Every Reseller Dashboard Needs

Focus on these five metrics to understand your business quickly and reliably.

Metric 1: Total Profit

Track:

• Net profit per SKU
• Monthly net profit
• Year to date profit

This shows whether your business is moving in the right direction.

Metric 2: Sell Through Rate

Formula:

Sold units divided by total listed units

This metric reveals the health of your inventory.

Metric 3: Average Sale Price

Tracks the quality of items you are listing and the value of your inventory.

Metric 4: ROI Per SKU

Profit divided by cost.

This helps you identify your highest performing sourcing strategies.

Metric 5: Active Inventory Count

Shows how much you have listed and how close you are to your SKU or storage limits.

These five metrics give you an instant understanding of your business.

Build Your Data Table (The Heart of the Dashboard)

Start by creating one clean table that holds your essential data for each SKU.

Include columns for:

• SKU
• Product name
• Category
• Buy cost
• Shipping cost
• Fees
• Sale price
• Net profit
• Purchase date
• Listing date
• Sale date
• ROI
• Condition
• Storage location

Your dashboard will pull from this data.

Pro Tip

Keep your SKU system consistent.

Clean data creates a clean dashboard.

Create the Visual Components of Your Dashboard

Here is how to turn your raw data into useful visuals.

Component 1: Monthly Profit Chart

Use a simple line graph to track profit over time.

Component 2: Category Performance Table

Sort categories by:

• Number of sales
• Average profit
• ROI

This reveals where your best opportunities are.

Component 3: Slow Movers List

Filter items that:

• Have been listed more than 60 days
• Have no watchers
• Have low impressions

This list guides your weekly listing refresh strategy.

Component 4: Fast Movers List

Find items that:

• Sold within 7 to 14 days
• Had high ROI
• Had strong engagement

These items should be sourced again.

Component 5: Inventory Value Breakdown

Calculate total buy cost of:

• Active inventory
• Sold inventory
• Category inventory

This helps you understand your capital deployment.

You now have a functional dashboard using simple tools.

Add Automation to Reduce Manual Work

Automations depend on your platform of choice.

Google Sheets Automations

• Use formulas to calculate ROI and profit automatically
• Use conditional formatting to highlight slow movers
• Use filters to generate dynamic lists

Excel Automations

• Use pivot tables to group data
• Use VBA for advanced automation
• Use charts that update automatically

Notion Automations

• Use linked databases
• Use filtered views for real time lists
• Use rollup fields to calculate profit

Airtable Automations

• Create fields that auto calculate
• Use views to isolate categories or statuses
• Add automated alerts via Airtable Automations

A little automation goes a long way.

Weekly Dashboard Workflow to Stay Organized

Your dashboard only works if you use it consistently.

Here is a simple weekly routine:

Monday

Check profit for last week

Review upcoming goals

Tuesday

Review slow movers

Identify listings that need refreshing

Wednesday

Review category performance

Note high ROI categories for sourcing

Thursday

Review active inventory value

Check for SKU inconsistencies

Friday

Review sell through rate

Make adjustments to pricing or listings

A dashboard is a decision making tool.

Use it often for the strongest results.

What Your Dashboard Reveals About Your Business

A well built dashboard shows you:

• Which categories bring the most profit
• Which SKUs waste your time
• How quickly you are selling
• When margins are weakening
• Which sourcing strategies work
• Which platforms or categories need attention

Without a dashboard, these insights remain hidden.

Case Example: How a Simple Dashboard Increased My Profitability

Before using a dashboard:

• I made sourcing decisions by guessing
• I bought too many slow movers
• I did not know my real sell through rate
• I had no visibility into category performance

After building a simple dashboard:

• I identified my top three categories
• I cut out low ROI sourcing habits
• I priced more confidently
• I doubled down on items with fast ROI
• I increased monthly net profit with fewer listings

Data creates better decisions. Better decisions create better results.

FAQs

Q: What is the easiest platform for beginners to build a dashboard?

Google Sheets. Simple, flexible, and universal.

Q: How often should I update my dashboard?

Weekly is ideal. Daily if you manage high volume.

Q: Can I manage my business without a dashboard?

You can, but you will make more mistakes and rely on guessing.

Q: Should I include metrics like traffic or impressions?

Yes. Integrating marketplace data improves visibility analysis.

Actionable Takeaways

✅ Build one clean data table for all your SKUs

✅ Track profit, ROI, sell through rate, and category performance

✅ Use charts and filters for fast insights

✅ Audit slow movers weekly

✅ Add simple automation to reduce manual work

✅ Use the dashboard to make better sourcing and pricing decisions

A simple dashboard turns scattered data into actionable insights.

Once you build it, your business becomes easier to manage, more predictable, and far more profitable.